Adidas drops Kanye West after his anti-Semitic outbursts | Balenciaga, Vogue also in the same path.
Adidas cut off all ties with Kanye West, after massive protest and pressure due to rapper’s bizarre anti-Semitic statement which grew up all the matter.
Adidas drops Kanye West
Apart from this one more renowned apparel brand, which announced last week 10 year relationship with Kenya. Put it all collaboration under review. Also put a straight forward statement that company cannot tolerate any kind of hate speech.
Yes as a public brand our first priority is customer. And we cannot tolerate any kind of uneasiness that your personal opinion, overlap with the company interest. As recent unacceptable hateful dangerous violent speech give a very devastating effect to company image.
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Friend as we all know the Adidas is one of the greatest brand with high profit margin, Including Balenciaga and Vogue, are directly in the way to cut of all ties until and unless the Rapper’s reclaim his statement. Leads to controversial remark in the media outlet.
The company shows up his interest after massive backlash on internet. While putting silent on his, ambassador controversial statement.
People all over the internet directly pointing company, as one who only in the interest of making profit over ethics. And this is all outbursts due Kenya anti-Semitic tweets.
Apart from all that the internet is flooded with #boycottadidas hashtag, leads to massive daily sale downfall.
Well, as a part of entertainment industry West, who Recently changed his legal name as Ye, has been in a process to launching new stock of Yeezy sneakers under Adidas.
Many of you know that the upcoming Yeezy collection ranges from $200 to $300 and schedule to drop next year.
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But now the game all changes and the partnership between the Ye and the Adidas brustup. And this could lead to short term profit impact on both the parties. Report says, that nearly $250 million revenue of Adidas goes down in the payment seat.
Now the company counter this action by conducting legal action against West. So anything can happen in the long way of this matter.
He admitted that he doesn’t know that the all big brand take this step. Apart, he tells that he is not losing any money. Also West acknowledge that the brand want to score more by cutting ties with him.
Kenya brustup high and says, “We here, baby, we ain’t going nowhere”.
Well, hired Johnny Depp’s lawyer Camille Vasquez to overcome all the situation. But this step goes wrong as lawyer wasn’t in the favour of Kenya.
Controversy is picking up right now. And a lot of brands refuse to work with Kenya. Including Balenciaga, which open the update that company cut off all ties with artists, including the future one also. Vogue also in the same path